Sunday, 21 December 2008

Twitter helps your creative businesses! Worth to try it!

Creative works, successful or not more reply on how much exposure you can get. As long your works can get more exposure, the value of your work might increasing as well.

Though there are massive businesses begin to use various social media to do marketing, marketing for art and design businesses is still undeveloped.

There is still plenty of room to use social media to market creative businesses.
A lot of creatives come from artistic background, not familiar with technology stuff. It results in they cannot produce some Internet-friendly marketing material (e.g. a post which is easy to be searched online, a search engine friendly website..etc ), that made them think social media cannot really not work for them.(98% art and design businesses involve in social media sites, but more than 40% thought social media just slightly useful even not useful at tall.)

Twitter is a good example which would be a impressive e marketing tools for art and design businesses but low using by creative businesses.
According to the result of my survey of Creative businesses, there are just 10% of art and design small businesses using Twitter.
Somehow, 400% users growth of Twitter last year(resource from Nielson PR team's report), shows that how this social media sites fascinating emerging.

I believe that Twitter would be a great idea to spread you new works news to your friends.
One month ago, when I suggestedTwitter to, my boss was doubt about that.Luckily, after a week, he came back to me and told me that is fascinating to help him to spread news

check out the following link, might inspire some ideas about how to market your new creative works.

I picked up some points would be applied in small art and design start ups

1. Use some popular terms, in order to be easily searched.(lol, it was my latest experience, one intesting person found me via the term I used on twitter.) If you are doing some niche style works, you can use the niche terms + some popular terms(e.g chinese art/investment/Internet marketing..etc Whatever the hottest relevant terms.)

2. Use Twitter as a news annocement tool. Remember, when promoting a new works or a new post on ur site, ask a question or explain what’s coming next, instead of just dumping a link.

3. Follow the relevant people, and see what he/she follow. Mainly focus on your clients and target clients/market. Twitter is a good way to find out where is your target market through following people and see who they following. (some artists always complained to me, they don't know where does their target markets locate)

4. Use Twitter as customer relations maintaining and marketing information acquisition tool. You can get up-to-date market informations when the people you following, update their twitters. You can know how people think and make response.

BTW, I think I should quote some downsite of Twitter

The Negatives People Will Throw At You

  1. Twitter takes up time.
  2. Twitter takes you away from other productive work.
  3. Without a strategy, it’s just typing.
  4. There are other ways to do this.

Monday, 15 December 2008

Wondering about how Sayvee can make money from poor artists and designers

This idea looks good for artists who want to build a website, right?
I tracked back to this coming simple web tool for art and design businesses...Sayvee!!
still have to wait...

My research result showed me that over 90% artists and designers who are doing interent marekting thought their websites are the most effective internet marekting tool!

Sayvee sounds would be quite good to help the people who from the artistic background and new to the web stuffs...
but somehow I wondering whether can they make money or I talked to one CMS company CEO in a conference .. he said CMS might be not suit for small businesses, because the cost of CMS might be a bit costly for small business...
according the talk with someone(cannot released his name:P), an internet marketing expert in the biggest Chinese internet marekting company, he indicated that his clients just the big companies...not the small businesses, because they have less money, though the Internet marekting can help a lot for the small businesses...

...I wondering how can Sayvee make money from the poor artists and desingers?

Tuesday, 2 December 2008

LONDON Calling

Imagine the scene: it’s the year 2222, centuries into the future. Vogue doesn’t exist, neither does Armani, London is war-torn as an army of fashion creatives move forward to make a new mark on the world. “The Next Generation” if you will, the breed of unknown talent set for the future, the ones to watch for in years to come.

Such was the concept behind London ’s Calling, a project set up by professional networking site’s founder Raoul Keil in collaboration with creative agency Factory 311’s Nicholas Hardy.

Designed to bring together some of the hottest young talent around, the result was a team made up of ever-growing membership base not only from London, but across the globe; among them a French photographer, a German model, an Israeli designer, and of course a South African-based magazine. Evidence, if ever it was needed, of the internet’s reach.

In total some 40 people were involved one way or another in the making of this single dynamic image. “The aim was to have an all-encompassing troop, we considered everybody necessary to make this work, from the hairstylist through to the journalist,” says Keil.

The shoot itself took place at Spring Studios in London , with photographer Fabrice Lachant, stylist Semra Haksever and make-up artist Steven Canavan at the creative helm. From models poised to look as if they were moving, to the masterpiece sketches inspired by old war images and “a kind of fantasy land”, it was the innovative genius of 311's creative director Pierre Doucin and the beauty of computer generation that brought the whole thing together.

Say hello to’s fashion soldiers of the future; it’s a revolution in the making.

Sunday, 30 November 2008

3 WHYs for creative businesses

*why creative industry practitioners need business skills?
-The Creative Industries Task Force(CITF) recognize the important role played by further and higher education in training our future artists, crafts people and technicians, more graduates with creative degrees not only securing relevant emplotment, but also equipped with the business skills they will need to successd.(15)
-In a research (Source from : Qualitative data given by fraduates from Gray's School of Art, with reference to the Destinations & Reflections survey shows that) , 26% graduates thought business knowledge and skills and 15% thought business interactions are needed.

*Why creative industry practitioners need the Internet to facilitate?
-the economice relevance of art and desgin. In this new world of information, knowledge, globalization and technology gaining and holding human attention will be the currency of the 21st century.(p42) Wikinomic appearing proof that technologies changed the business model to be globalizing, sharing and peering.
-art and design are both about personal development, growth and exposure to new ideas.
The Internet is a easier sharing place for sharing new ideas in order to develop to be better.(42) Such as the well know online networks can help that, even some new sites provide more technical options to share various different sources (such as Flickr, Youtube, Zapr...etc). the Internet facilitate sharing cross the technical barrier.
-around 14% graduates thought IT skills what they need to be improved after gain the skill of art and design(72) Source: Qualitative data given by fraduates from Gray's School of Art, with reference to the Destinations & Reflections survey shows that)

*Why the art and design businesses size are almost small?
-Artists will not necessarily see themselves as running businesses in the way that a craft designer maker will, although both may be self-employed.(77)
-there were 14% of 28.1million working people, are self employed, most people -over 60% worked for small and medium sized businesses.
-Small size business is good for creative business.
As small size is easier for manage. Well-known creative pioneer Michael Peter, is planing no longer to run a big company but a small business , in order to communicate with his creatives better.

Thursday, 27 November 2008 is a place for global fashion to unite. A professional networking site, it is dedicated to connecting creative people, businesses and ideas.

Saturday, 22 November 2008

an artist website tool
"Canadian startup Sayvee will "soon" launch a new service that allows artists to quickly and easily create their own websites to sell their art, build community, support positive political causes and more. That doesn't sound like a show stopper (unless you're an artist in need of a website) but the videos the company made to promote their service are awesome!"

加拿大一个公司“ 即将” 推出一个新的服务帮助artist简单迅速地建立自己的网站,帮助销售艺术家的作品,虽然这不是一个show stopper除非你是一个一定需要网站的艺术家,但是这个服务的推广短篇很有趣。

Tuesday, 18 November 2008

progressing on the research of e marketing for artist and designers

If you are an artist or designer, or who running a business selling creativity, it would be great if you can spare 2-3 minutes to answer my survey questions! It would be great help for my degree project, which is an research of internet marekting for art and design start up businesses!